工商管理學院 《管理學》課程中英文簡介 Management 課程代碼：020013A Course Code：020013A 課程名稱：管理學 Course Name：Management 學 時：48 Periods：48 學 分：3 Credits：3 考核方式：考試 Assessment：Examination 先修課程：無 Preparatory Courses：None 管理學是經濟、管理類專業(yè)的專業(yè)基礎課程和核心課程，是一門系統(tǒng)地研究管理過程的普遍規(guī)律、基本原理和一般方法的科學。本課程詳細講解了計劃、組織、領導與控制等管理職能的客觀規(guī)律和實施方法。課程采用課堂教學、科研和實踐活動一體化的教學方式，以課堂教學為主，科研和社會實踐活動為輔，加強學生對管理學理論和知識的理解和認識，增強學生參與管理實踐的意識。本課程的任務是使學生能夠系統(tǒng)地掌握管理學的知識體系，能綜合運用管理學的基本理論和方法，并分析和解決管理中的實際問題，為后續(xù)專業(yè)課程的學習奠定管理學基礎。 Management, the basic and core discipline of economics and management students, is a science which systematically studies the universal law, basic principles and general methods of the management process. This course teaches the objective laws and methods of the management functions in details, such as planning, organizing, leading and controlling etc. In order to strengthen the students’ understanding of the management’s theory and knowledge and enhance awareness of participating in the management practices, the course uses a teaching method including classroom teaching， researching and social practicing. Classroom teaching is the main part, while others are auxiliary. This course’s target is to enable students to master the management’s knowledge system, to apply basic theories and methods, to analyze and solve practical problems in management and lay a good management foundation for follow-up study of major disciplines. 《管理學》（雙語）課程中英文簡介 Management（double-language） 課程代碼：020023A Course Code：020023A 課程名稱：管理學（雙語） Course Name：Management（double-language） 學 時：48 Periods：48 學 分：3 Credits：3 考核方式：考試 Assessment：Examination 先修課程：經濟學 Preparatory Courses：Economics 教學目標:本課程是工商管理專業(yè)(實驗班)的學科基礎課，它通過傳授管理學的基本概念、基本理論和基本方法，使學生掌握管理的基本規(guī)律，具備管理者的基本素質和技能，為進一步學習專業(yè)管理課程和從事管理工作奠定基礎。同時，使學生具備閱讀英文管理文獻和用英語進行管理溝通的能力，為進一步學習其它雙語專業(yè)管理課程、出國深造和培養(yǎng)國際化管理人才奠定基礎。 基本內容:管理的層次、職能、角色和技能；古典學派、行為學派、數(shù)量學派、系統(tǒng)學派、權變學派；企業(yè)系統(tǒng)及其環(huán)境、企業(yè)社會責任；計劃的層次、過程和方法；決策的類型、過程和群體決策；組織過程、部門化、職權、集中化和非正式組織；直線職能、事業(yè)部、矩陣、團隊和網絡組織形式；組織文化與變革；激勵理論與方法；領導理論；控制作用和過程。 Teaching Goals: The course is the subject course of Business Administration Major(Test Class). It aims at making students master basic rules of management, have basic quality and skills as a manager, by teaching basic concepts, basic theory and basic methods of management, so it can lay down the foundation for learning other professional managerial courses and doing managerial jobs. At the same time, it can make students have the ability of reading English materials and managerial communication in English，and lay down the foundation for learning other double-language professional managerial courses, going aboard for study, and training international managerial talents. Basic content: Managerial levels, functions, roles and skills; Management thought of classical schools, behavioral school, quantitative school, system school, contingency school and quality school; Enterprise system and the environment, enterprise social responsibility; The levels, process and ways of planning; The types and process of making decision, group decision-making; The organizing process, departmentalization, authority, centralization and informal organization; Functional, divisional, matrix, team, and network organization structural forms; Organizational culture and change; Human motivation theories and methods; Leadership theories; Purpose and process.of controlling. 《市場營銷學》課程中英文簡介 Marketing 課程代碼（Course Code）：020033A/020043A/020033B/020032A/020032B/ 課程名稱：市場營銷學 Course Name：Marketing 學 時：48/32 Periods：48/32 學 分：3/2 Credits：3/2 考核方式：考試/考查 Assessment：Examination/inspetion 先修課程：管理學 Preparatory Courses：Management 經濟學 Economics 《市場營銷學》是一門建立在經濟科學、行為科學和現(xiàn)代管理理論基礎之上，研究以滿足顧客消費需求為中心的企業(yè)市場營銷活動及其規(guī)律性的應用學科。它是經濟管理各專業(yè)學生必須學習和掌握的一門專業(yè)基礎課。通過本課程的教學，使學生比較全面系統(tǒng)地了解市場營銷學的基本理論、方法和策略，熟悉和掌握企業(yè)市場營銷活動的運作過程和管理環(huán)節(jié)；樹立以顧客為中心的現(xiàn)代營銷觀念，并且能夠靈活運用市場營銷原理和方法發(fā)現(xiàn)、分析和解決現(xiàn)實企業(yè)營銷活動中的實際問題，逐步提高學生市場營銷管理能力，為進一步學習其他專業(yè)課程以及畢業(yè)后能夠適應市場營銷管理工作打下良好的基礎。 本課程的主要內容包括：市場營銷的產生與發(fā)展，市場營銷的核心概念及各種營銷觀念、顧客滿意、市場營銷環(huán)境及市場購買行為分析，市場營銷信息系統(tǒng)與市場調研、市場細分與目標市場的選擇，市場競爭戰(zhàn)略、營銷組合策略、市場營銷管理以及市場營銷理論的最新發(fā)展等。 Marketing is an applicable course that is based on the economics, behavioral science and modern management theories and studies the marketing activities of the enterprises centering on meeting the consuming demands of the customers and the rule of those activities. It’s a compulsory course for the economic management major students. The aim of this course is to introduce the fundamental theories, methods and strategies of marketing thoroughly and systematically and help students familiar with the operating process and master managing skills in marketing activities of the enterprises, to establish the consumer-centered modern marketing concept among the students and develop their ability of marketing management and of discovering, analyzing and solving practical marketing problems by applying the marketing principles and methods flexibly so as to establish a sound foundation for their further study in other courses and for their work after graduation. This course includes the following major aspects: the emergence and development of marketing, the core concepts and variety of marketing notions, consumer satisfaction, marketing environment and purchasing behavior analysis, marketing information system and market research, the sub-classification of the market and target market choosing, the competitive strategies, the strategies of combining different marketing methods, marketing management and the latest development of the marketing theory, etc. 《倉儲與配送管理》課程中英文簡介 Warehousing and Distribution Management 課程代碼：020063A Course Code：020063A 課程名稱：倉儲與配送管理 Course Name：Warehousing and Distribution Management 學 時：48 Periods：48 學 分：3 Credits：3 考核方式：考試 Assessment：Examination 先修課程：管理學、經濟學 Preparatory Courses：Management, Economics 市場營銷學、物流管理概論 Marketing, Logistics Management 商法、運籌學 BusinessLaw, Operations Research 倉儲與配送是物流系統(tǒng)的重要功能，現(xiàn)代物流對倉儲與配送管理提出了越來越高的要求。本課程主要介紹在物流系統(tǒng)中的倉庫、貨物儲存及配送環(huán)節(jié)的理論、方法與實務問題，以提高物流運作效率。內容涉及倉儲配送基本理論、倉儲配送業(yè)務管理、倉儲配送管理創(chuàng)新、倉儲配送績效管理、快遞行業(yè)的配送、社區(qū)配送的特點等。該課程集理論性和應用性于一體，即涵蓋倉儲與配送管理的理論知識，又包括具體的實踐技能。通過本課程的學習，一方面可熟悉了解倉儲與配送的基礎理論、發(fā)展規(guī)律，另一方面可掌握有實用價值的操作方法和管理實務，全面提高實際操作能力。本課程是物流管理專業(yè)學生的必修課程。 Warehousing and distribution are key functions of logistics system and are becoming more and more important in contemporary logistics. This course gives an introduction to warehousing and distribution including the involved fundamental theories, techniques and operations, process controlling, performances evaluating, the characters of specified distribution, and so on. It emphasizes on the combination of the theoretical researches and practical skills. Students are expected to be able to resolve the problem in practice. And for students majoring in logistics management it is a required course. 《產業(yè)組織理論》課程中英文簡介 Industrial Organization Theory 課程代碼：020072A Course Code：020072A 課程名稱：產業(yè)組織理論 Course Name：Industrial Organization Theory 學 時：32 Periods：32 學 分：2 Credits：2 考核方式：考試 Assessment：Examination 先修課程：管理學、經濟學 Preparatory Courses：Management and Economics 《產業(yè)組織理論》課程是研究不同市場結構條件下企業(yè)行為與績效關系的一門學科。本課程主要介紹現(xiàn)代產業(yè)組織的基本原理、市場結構理論、企業(yè)行為理論、企業(yè)績效理論以及政府與市場關系等主要內容。通過講授現(xiàn)代產業(yè)組織的基本理論，結合大量產業(yè)組織案例，培養(yǎng)學生所學的理論和方法分析現(xiàn)實產業(yè)組織問題的能力，并為進一步學習有關工商管理課程打下良好的基礎。本課程強調實踐教學，采用案例討論、實踐調查、情境模擬等多種互動教學形式，使學生積極參與課堂討論，增強實踐能力，系統(tǒng)掌握現(xiàn)代產業(yè)組織理論的基本原理與方法。 Industrial Organization Theory is a discipline on relationship of market structure, firm conduct and performance. This course includes five aspects: basic principle, market structure theory, firm conduct theory, firm performance theory and relationship between government and market. Through the teaching of the basic theory of modern industrial organization, combined with substantial industrial organization cases, students can cultivate the ability of using of the industrial organization theoretical and methodological to specific and realistic problem and lay a good foundation for further study on other business administration discipline. This course emphasizes practice teaching, using case discussions, practice investigation, scenarios simulation and so on, to enable students to participate actively in class discussion, develop practical ability and master the basic principles and methods of this discipline. 《電子商務概論》（雙語）課程中英文簡介 Electronic Commerce 課程代碼：020102A Course Code：020102A 課程名稱：電子商務概論 Course Name：Electronic Commerce 學 時：32 Periods：32 學 分：2 Credits：2 考核方式：考試 Assessment：Examination 先修課程：計算機網絡 Preparatory Courses：Computer Network 《電子商務概論》將從管理層面系統(tǒng)地介紹電子商務領域各個方面的知識，包括電子商務的概念，框架，電子商務的基礎設施（網絡技術基礎等），電子商務的應用（B2B、B2C、C2C、網絡營銷等），電子商務的支持服務（電子商務安全、電子支付系統(tǒng)、物流等），電子商務的公共政策（電子商務法律、技術標準等），以及電子商務的未來發(fā)展趨勢等，通過對該門課程的學習，使學生對電子商務的基本概念、基本框架以及在組織應用電子商務的大致過程和采用的主要技術有一概況的了解。本課程為學生學習電子商務專業(yè)后續(xù)課程，以及將來可能在各類企業(yè)、事業(yè)單位和政府機構從事電子商務的相關工作奠定理論基礎和實踐經驗。 From the managerial perspective, Electronic Commerce introduces all essential knowledge which electronic commerce depends on, which include the definition and framework of electronic commerce, the infrastructure of electronic commerce (such as Network infrastructure etc. ) ,the application of electronic commerce (such as B2B，B2C，C2C，Network Marketing, and etc. ),supporting service of electronic commerce（such as electronic commerce security, electronic payment, logistics, and etc.）, the public policy of electronic commerce (such as law on electronic commerce, technological standards, and etc.), and the future development of electronic commerce. On the completion of this course, students will be able to: 1) understand the definition and framework of electronic commerce; 2) grasp systematically the theories and methods of electronic commerce; 3) apply electronic commerce in practical work; and 4) cultivate good professional skills of electronic commerce in order to be better prepared for their future career of electronic commerce after they graduate. This course also prepares students for their further study and their career of industry and business management after graduation. 《電子商務技術基礎》課程中英文簡介 Fundamental of E-Commerce Technology 課程代碼：020113A Course Code：020113A 課程名稱：電子商務技術基礎 Course Name：Fundamental of E-Commerce Technology 學 時：48 Periods：48 學 分：3 Credits：3 考核方式：考試 Assessment：Examination 先修課程：計算機基礎 Preparatory Courses：Fundamental of Computer 作為電子商務的技術先導課程，《電子商務技術基礎》在分析電子商務應用與電子商務技術辯證發(fā)展的規(guī)律基礎之上，剖析了電子商務系統(tǒng)框架與電子商務系統(tǒng)體系結構的演變規(guī)律以及基本特征，由此建立了學習電子商務技術的基本框架和主要思路。該課程以應用系統(tǒng)三層體系結構的實現(xiàn)為主線，講述電子商務系統(tǒng)表達層、邏輯層、數(shù)據(jù)層的技術基礎；以電子商務系統(tǒng)框架為基礎，講述完成電子商務信息傳遞和電子商務環(huán)境建設所必需的技術要素，以及Web信息資源管理等相關技術及發(fā)展。本課程為電子商務專業(yè)基礎課程，為學生學習其他專業(yè)課程打下理論基礎和實踐基礎。 As basic course of E-commerce technology, Fundamental of E-Commerce Technology builds basic framework and primary thinking of learning E-commerce technology by analyzing E-commerce applications and E-commerce technology development rules as well as evolvement rules of E-commerce system framework and system structure. This course narrates E-commerce technology basis of display layer, logic layer and data layer based on three layers structure of application system; and describes necessary technology elements of realizing information transfer and E-commerce environment building as well as Web information resource management based on E-commerce system framework. As basic course of E-commerce specialty, this course provides theory and practice basis for students’ further learning E-commerce. 《電子商務網站規(guī)劃》課程中英文簡介 Electronic Commerce Website Planning 課程代碼：020123A/020122B Course Code：020123A/020122B 課程名稱：電子商務網站規(guī)劃 Course Name：Electronic Commerce Website Planning 學 時：48/32 Periods：48/32 學 分：3/2 Credits：3/2 考核方式：考試/考查 Assessment：Examination/inspection 先修課程：電子商務概論 Preparatory Courses：Electronic Commerce 《電子商務網站規(guī)劃與設計》將從企業(yè)電子商務戰(zhàn)略實施層面系統(tǒng)地介紹電子商務網站的規(guī)劃與設計、制作、測試與發(fā)布、推廣、管理和評估等電子商務網站建設全生命周期的各個環(huán)節(jié)，重點是電子商務網站的規(guī)劃與設計，以及網站制作常用軟件如Dreamweaver, Photoshop, Flash等的使用。通過對該門課程的學習，使學生既從管理的角度掌握如何進行電子商務網站的規(guī)劃與設計，又同時獲得一定的實際操作技能（網站常用制作軟件的熟悉），為學生日后迅速融入各類企業(yè)、事業(yè)單位和政府機構電子商務的相關工作奠定理論基礎和實際技能。 From the enterprises’ strategic implementation of electronic commerce, Electronic Commerce Website Planning and Designing systematically introduces all the stages of the whole electronic commerce website construction, including planning and designing, development, testing and release, promotion, management and assessment of electronic commerce website. This course emphasizes on the planning and designing of electronic commerce website, and the application of common website development software (such as Dreamweaver, Photoshop, Flash, and etc.) . On the completion of this course, students will be able to: 1) understand the definition and framework of electronic commerce website; 2) grasp the theories and methods of electronic commerce website planning and designing; and 3) cultivate good professional skills of electronic commerce website development in order to be better prepared for their future career of electronic commerce after they graduate. This course also prepares students for their further study and their career of industry and business management after graduation. 《飯店管理》課程中英文簡介 Hotel Management 課程代碼：020142A Course Code：020142A 課程名稱：飯店管理 Course Name：Hotel Management 學 時：32 Periods：32 學 分：2 Credits：2 考核方式：考試 Assessment：Examination 先修課程：旅游學、管理學 Preparatory Courses：Tourism Study, Management 從旅游業(yè)和飯店業(yè)的角度出發(fā)，介紹飯店的基本概念、飯店管理集團產生背景和發(fā)展趨勢、現(xiàn)代飯店管理的基本原理及其客房、餐飲、服務等業(yè)務流程。通過本課程的學習，使學生全面了解飯店管理學科發(fā)展的基本規(guī)律，系統(tǒng)地掌握現(xiàn)代飯店管理的理論和方法，認識它們在實際工作中應用的成果，培養(yǎng)學生具有較高的從事飯店管理的職業(yè)素養(yǎng)和專業(yè)實務技能，使學生畢業(yè)后能迅速適應飯店業(yè)和旅游業(yè)的實際工作。本課程也為學生繼續(xù)學習和從事其它現(xiàn)代服務業(yè)管理工作奠定良好的基礎。 Taking tourism industry and hospitality industry as the business background, the course, Hotel Management, gives a brief introduction to hotel organizational structure, the background under which hotel management group corporations came into being, and the trend of its business development. The discipline also studies the basic principles of modern hotel management, housekeeping management, food and beverage management and other service procedures. Meanwhile, when completing the course, students will become capable of understanding the essential regularities of the science of hotel management, grasping systematically the theory and methodology of modern hotel management, perceiving the achievements of applying the theories to business practices and acquiring necessary skills of hotel management. The purpose is to get the students better prepared for their future professional career. It well prepares students for their further study and helps them become more adaptable to the managerial work in modern service industry. 《公司治理》課程中英文簡介 Corporate Governance 課程代碼：020162A/020162B Course Code：020162A/020162B 課程名稱：公司治理 Course Name：Corporate Governance 學 時：32 Periods：32 學 分：2 Credits：2 考核方式：考試/考查 Assessment：Examination/inspection 先修課程：管理學、經濟學 Preparatory Courses：Management and Economics 《公司治理》課程是一門通過對公司治理的綜合性研究，探討公司治理實踐中具有共性的基本原理、運作規(guī)范和方法的學科。本課程主要講授公司治理基礎理論、內部治理、外部治理、治理模式比較四個方面的內容。通過講授現(xiàn)代企業(yè)制度、公司治理理論、公司內部治理機制、企業(yè)外部治理機制等內容，結合大量公司治理案例，培養(yǎng)學生在本學科所涉及的領域內運用所掌握的理論和方法分析更具體和現(xiàn)實的公司治理與邏輯思路和能力，并為進一步學習有關工商管理課程打下良好的基礎。本課程強調案例教學，采用案例討論、角色扮演、情境模擬、教學游戲等多種互動教學形式，使學生積極參與課堂討論，系統(tǒng)掌握公司治理的基本原理與方法。 Corporate Governance is a discipline on corporate governance basic principles , operation norms and methods through a comprehensive study. This course includes four aspects: theoretical foundation of corporate governance, internal governance, external governance and governance models comparison. Through the teaching of the modern enterprise system, corporate governance theory, internal governance mechanisms, external governance mechanisms, combined with substantial corporate governance cases, students can cultivate the ability of using of the corporate governance theoretical and methodological to specific and realistic problem and lay a good foundation for further study on other business administration disciplines. This course emphasizes case teaching, using case discussions, role playing, scenarios simulation, teaching game and so on, to enable students to participate actively in class discussion and master the basic principles and methods of this discipline. 《供應鏈管理》課程中英文簡介 Supply Chain Management 課程代碼：020172A/020172B Course Code：020172A/020172B 課程名稱：供應鏈管理 Course Name：Supply Chain Management 學 時：32 Periods：32 學 分：2 Credits：2 考核方式：考試/考查 Assessment：Examination/Inspection 先修課程：無 Preparatory Courses：None 《供應鏈管理》主要介紹用來理解供應鏈管理的框架結構和供應鏈管理中一些關鍵問題。包括：需求預測方法；庫存管理策略；供應鏈網絡、運輸系統(tǒng)及信息系統(tǒng)的設計與規(guī)劃；供應鏈整合方法及決策支持工具等。本課程的目的在于使學生理解供應鏈管理的實質與內涵，能夠應用現(xiàn)有的方法和技術去管理供應鏈，系統(tǒng)掌握供應鏈管理中的設計、控制與運作，對于企業(yè)的經營環(huán)境有深刻的認識。 The strategic framework to understand supply chain and some important key issues in supply chain management are explored. some key relevant areas in supply chain include: the demand forecasting methods especially time series methods, controlling methods of inventory, design ,control and operation of supply chain network, transportation system and information ,the coordination methods of supply chain and some tools for decision-making etc.the aim of this course is to make students understand the essential rules of supply chain management, to apply the existing technologies and thoughts to manage supply chain, to convey the intuition behind many key supply chain concepts and to provide simple that can be used to analyze and optimize various aspects of the supply chain .all of these must be on the basis of deep understanding of the whole operating environments. 《國際市場營銷》課程中英文簡介 International Marketing 課程代碼：020182A/020182B Course Code：020182A/020182B 課程名稱：國際市場營銷 Course Name：International Marketing 學 時：32 Periods：32 學 分：2 Credits：2 考核方式：考試/考查 Assessment：Examination/inspection 先修課程：市場營銷，國際貿易 Preparatory Courses：Fundamental principle about marketing;basic knowledge about international trades 國際市場營銷是企業(yè)在兩個或兩個以上的國家，經銷自己的產品、技術、服務和信譽的跨國性商務活動。從客觀上看，企業(yè)的營銷活動是沒有限界的，哪個地方有市場，有利可圖，企業(yè)就到哪里去。但從實際上看并不這么簡單。當你的企業(yè)跨出國門，首先就面臨著不同的文化傳統(tǒng)，面臨著與本國所不同的政治體制、法律體系、語言與價值觀、經營習慣以及積淀下來的物質環(huán)境等。因此，在國際市場上從事營銷的企業(yè)，就需要對自己早已慣例化運行的營銷方案做出適當?shù)恼{整。 “國際市場營銷”這門課程將為企業(yè)完成上述調整提供一系列的戰(zhàn)略與策略上的參考。包括：如何進入國際市場；如何在國際市場上建立自己的分銷渠道；如何制定產品在國際市場上的定價；如何在國際市場上進行產品的宣傳及策劃公關活動；如何在國際市場上開展競爭活動等。 通過“國際市場營銷”課程的學習，使學生了解一些國別文化的差異；初步掌握一些國際市場營銷的技能，為學生畢業(yè)后從事國際市場營銷工作奠定一些理論基礎。 International marketing refers to trans-national business activities about sale of products, technology, services and credibility involving enterprises in two or more countries. Objectively speaking, there is no boundary for marketing activities of enterprises. Where there are markets and profits, enterprises will go, either at home or aboard. As a matter of fact, it is not so simple, though. When your enterprise goes aboard, you will be firstly faced by different cultural tradition, political system, legal system, language, value, operation habits, physical environment shaped over a long time, and so on, all of which are different from those in your country. Hence enterprises engaged in marketing in international markets are expected to make appropriate adjustment about the marketing schemes that you already get familiar with. The course “International Marketing” will provide a series strategic and tactic references for enterprises to finish adjustment above, including how to enter into international markets, how to establish your own distribution channels in international markets; how to set prices for products in international markets; how to carry out product publicity and plan public relation activities in international markets; how to launch competitions in international markets; etc. After learning the course “international marketing”, students are expected to get to know some cultural differences between different countries, and preliminarily grasp some skills for international marketing to lay some theoretical foundation for them to engage themselves in international marketing work after graduation. 《會展策劃與管理》課程中英文簡介 Convention & Exhibition Plot and Management 課程代碼：020203A Course Code：020203A 課程名稱：會展策劃與管理 Course Name：Convention Plot and Management 學 時：48 Periods：48 學 分：3 Credits：3 考核方式：考試 Assessment：Examination 先修課程：管理學、市