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1、工商管理學(xué)院 《管理學(xué)》課程中英文簡介 Management 課程代碼：020013A Course Code：020013A 課程名稱：管理學(xué) Course Name：Management 學(xué) 時(shí)：48 Periods：48 學(xué) 分：3 Credits：3 考核方式：考試 Assessment：Examination 先修課程：無 Preparatory Courses：None 管理學(xué)是經(jīng)濟(jì)、管理類專業(yè)的專業(yè)基礎(chǔ)課程和核心課程，是一門系統(tǒng)地研究管理過程的普遍規(guī)律、基本原理和一般方法的科學(xué)。本課程詳細(xì)講解了計(jì)劃、組織、領(lǐng)導(dǎo)與控制等管理職能的客觀規(guī)律和實(shí)施

2、方法。課程采用課堂教學(xué)、科研和實(shí)踐活動一體化的教學(xué)方式，以課堂教學(xué)為主，科研和社會實(shí)踐活動為輔，加強(qiáng)學(xué)生對管理學(xué)理論和知識的理解和認(rèn)識，增強(qiáng)學(xué)生參與管理實(shí)踐的意識。本課程的任務(wù)是使學(xué)生能夠系統(tǒng)地掌握管理學(xué)的知識體系，能綜合運(yùn)用管理學(xué)的基本理論和方法，并分析和解決管理中的實(shí)際問題，為后續(xù)專業(yè)課程的學(xué)習(xí)奠定管理學(xué)基礎(chǔ)。 Management, the basic and core discipline of economics and management students, is a science which systematically studies the universal la

3、w, basic principles and general methods of the management process. This course teaches the objective laws and methods of the management functions in details, such as planning, organizing, leading and controlling etc. In order to strengthen the students’ understanding of the management’s theory and k

4、nowledge and enhance awareness of participating in the management practices, the course uses a teaching method including classroom teaching， researching and social practicing. Classroom teaching is the main part, while others are auxiliary. This course’s target is to enable students to master the ma

5、nagement’s knowledge system, to apply basic theories and methods, to analyze and solve practical problems in management and lay a good management foundation for follow-up study of major disciplines. 《管理學(xué)》（雙語）課程中英文簡介 Management（double-language） 課程代碼：020023A Course Code：020023A 課程名稱：管理學(xué)（雙語） C

6、ourse Name：Management（double-language） 學(xué) 時(shí)：48 Periods：48 學(xué) 分：3 Credits：3 考核方式：考試 Assessment：Examination 先修課程：經(jīng)濟(jì)學(xué) Preparatory Courses：Economics 教學(xué)目標(biāo):本課程是工商管理專業(yè)(實(shí)驗(yàn)班)的學(xué)科基礎(chǔ)課，它通過傳授管理學(xué)的基本概念、基本理論和基本方法，使學(xué)生掌握管理的基本規(guī)律，具備管理者的基本素質(zhì)和技能，為進(jìn)一步學(xué)習(xí)專業(yè)管理課程和從事管理工作奠定基礎(chǔ)。同時(shí)，使學(xué)生具備閱讀英文管理文獻(xiàn)和用英語進(jìn)行管理溝通的能力，為進(jìn)一步學(xué)習(xí)其它雙語專業(yè)

7、管理課程、出國深造和培養(yǎng)國際化管理人才奠定基礎(chǔ)。 基本內(nèi)容:管理的層次、職能、角色和技能；古典學(xué)派、行為學(xué)派、數(shù)量學(xué)派、系統(tǒng)學(xué)派、權(quán)變學(xué)派；企業(yè)系統(tǒng)及其環(huán)境、企業(yè)社會責(zé)任；計(jì)劃的層次、過程和方法；決策的類型、過程和群體決策；組織過程、部門化、職權(quán)、集中化和非正式組織；直線職能、事業(yè)部、矩陣、團(tuán)隊(duì)和網(wǎng)絡(luò)組織形式；組織文化與變革；激勵理論與方法；領(lǐng)導(dǎo)理論；控制作用和過程。 Teaching Goals: The course is the subject course of Business Administration Major(Test Class). It aims at maki

8、ng students master basic rules of management, have basic quality and skills as a manager, by teaching basic concepts, basic theory and basic methods of management, so it can lay down the foundation for learning other professional managerial courses and doing managerial jobs. At the same time, it can

9、 make students have the ability of reading English materials and managerial communication in English，and lay down the foundation for learning other double-language professional managerial courses, going aboard for study, and training international managerial talents. Basic content: Managerial leve

10、ls, functions, roles and skills; Management thought of classical schools, behavioral school, quantitative school, system school, contingency school and quality school; Enterprise system and the environment, enterprise social responsibility; The levels, process and ways of planning; The types and pro

11、cess of making decision, group decision-making; The organizing process, departmentalization, authority, centralization and informal organization; Functional, divisional, matrix, team, and network organization structural forms; Organizational culture and change; Human motivation theories and methods;

12、 Leadership theories; Purpose and process.of controlling. 《市場營銷學(xué)》課程中英文簡介 Marketing 課程代碼（Course Code）：020033A/020043A/020033B/020032A/020032B/ 課程名稱：市場營銷學(xué) Course Name：Marketing 學(xué) 時(shí)：48/32 Periods：48/32 學(xué) 分：3/2 Credits：3/2 考核方式：考試/考查 Assessment：Examination/inspetion 先修課程：管理學(xué) Pre

13、paratory Courses：Management 經(jīng)濟(jì)學(xué) Economics 《市場營銷學(xué)》是一門建立在經(jīng)濟(jì)科學(xué)、行為科學(xué)和現(xiàn)代管理理論基礎(chǔ)之上，研究以滿足顧客消費(fèi)需求為中心的企業(yè)市場營銷活動及其規(guī)律性的應(yīng)用學(xué)科。它是經(jīng)濟(jì)管理各專業(yè)學(xué)生必須學(xué)習(xí)和掌握的一門專業(yè)基礎(chǔ)課。通過本課程的教學(xué)，使學(xué)生比較全面系統(tǒng)地了解市場營銷學(xué)的基本理論、方法和策略，熟悉和掌握企業(yè)市場營銷活動的運(yùn)作過程和管理環(huán)節(jié)；樹立以顧客為中心的現(xiàn)代營銷觀念，并且能夠靈活運(yùn)用市場營銷原理和方法發(fā)現(xiàn)、分析和解決現(xiàn)實(shí)企業(yè)營銷活動中的實(shí)際問題，逐步提高學(xué)生市場營銷管理能力，為進(jìn)一步學(xué)習(xí)其他專業(yè)課程以及畢業(yè)后能夠適應(yīng)市場營銷管

14、理工作打下良好的基礎(chǔ)。 本課程的主要內(nèi)容包括：市場營銷的產(chǎn)生與發(fā)展，市場營銷的核心概念及各種營銷觀念、顧客滿意、市場營銷環(huán)境及市場購買行為分析，市場營銷信息系統(tǒng)與市場調(diào)研、市場細(xì)分與目標(biāo)市場的選擇，市場競爭戰(zhàn)略、營銷組合策略、市場營銷管理以及市場營銷理論的最新發(fā)展等。 Marketing is an applicable course that is based on the economics, behavioral science and modern management theories and studies the marketing activities of the e

15、nterprises centering on meeting the consuming demands of the customers and the rule of those activities. It’s a compulsory course for the economic management major students. The aim of this course is to introduce the fundamental theories, methods and strategies of marketing thoroughly and systematic

16、ally and help students familiar with the operating process and master managing skills in marketing activities of the enterprises, to establish the consumer-centered modern marketing concept among the students and develop their ability of marketing management and of discovering, analyzing and solving

17、 practical marketing problems by applying the marketing principles and methods flexibly so as to establish a sound foundation for their further study in other courses and for their work after graduation. This course includes the following major aspects: the emergence and development of marketing, t

18、he core concepts and variety of marketing notions, consumer satisfaction, marketing environment and purchasing behavior analysis, marketing information system and market research, the sub-classification of the market and target market choosing, the competitive strategies, the strategies of combining

19、 different marketing methods, marketing management and the latest development of the marketing theory, etc. 《倉儲與配送管理》課程中英文簡介 Warehousing and Distribution Management 課程代碼：020063A Course Code：020063A 課程名稱：倉儲與配送管理 Course Name：Warehousing and Distribution Management 學(xué) 時(shí)：48 Periods：48 學(xué) 分

20、：3 Credits：3 考核方式：考試 Assessment：Examination 先修課程：管理學(xué)、經(jīng)濟(jì)學(xué) Preparatory Courses：Management, Economics 市場營銷學(xué)、物流管理概論 Marketing, Logistics Management 商法、運(yùn)籌學(xué) BusinessLaw, Operations Research 倉儲與配送是物流系統(tǒng)的重要功能，現(xiàn)代物流對倉儲與配送管理提出了越來越高的要求。本課程主要介紹在物流系統(tǒng)中的倉庫、貨物儲存及配送環(huán)節(jié)的理論、方法與實(shí)務(wù)問題，以提高物流運(yùn)作效率。內(nèi)容涉及倉儲配送基本理論、倉儲配送業(yè)務(wù)管理、

21、倉儲配送管理創(chuàng)新、倉儲配送績效管理、快遞行業(yè)的配送、社區(qū)配送的特點(diǎn)等。該課程集理論性和應(yīng)用性于一體，即涵蓋倉儲與配送管理的理論知識，又包括具體的實(shí)踐技能。通過本課程的學(xué)習(xí)，一方面可熟悉了解倉儲與配送的基礎(chǔ)理論、發(fā)展規(guī)律，另一方面可掌握有實(shí)用價(jià)值的操作方法和管理實(shí)務(wù)，全面提高實(shí)際操作能力。本課程是物流管理專業(yè)學(xué)生的必修課程。 Warehousing and distribution are key functions of logistics system and are becoming more and more important in contemporary logistics.

22、 This course gives an introduction to warehousing and distribution including the involved fundamental theories, techniques and operations, process controlling, performances evaluating, the characters of specified distribution, and so on. It emphasizes on the combination of the theoretical researches

23、 and practical skills. Students are expected to be able to resolve the problem in practice. And for students majoring in logistics management it is a required course. 《產(chǎn)業(yè)組織理論》課程中英文簡介 Industrial Organization Theory 課程代碼：020072A Course Code：020072A 課程名稱：產(chǎn)業(yè)組織理論 Course Name：Industrial Organizati

24、on Theory 學(xué) 時(shí)：32 Periods：32 學(xué) 分：2 Credits：2 考核方式：考試 Assessment：Examination 先修課程：管理學(xué)、經(jīng)濟(jì)學(xué) Preparatory Courses：Management and Economics 《產(chǎn)業(yè)組織理論》課程是研究不同市場結(jié)構(gòu)條件下企業(yè)行為與績效關(guān)系的一門學(xué)科。本課程主要介紹現(xiàn)代產(chǎn)業(yè)組織的基本原理、市場結(jié)構(gòu)理論、企業(yè)行為理論、企業(yè)績效理論以及政府與市場關(guān)系等主要內(nèi)容。通過講授現(xiàn)代產(chǎn)業(yè)組織的基本理論，結(jié)合大量產(chǎn)業(yè)組織案例，培養(yǎng)學(xué)生所學(xué)的理論和方法分析現(xiàn)實(shí)產(chǎn)業(yè)組織問題的能力，并為進(jìn)一步學(xué)習(xí)有關(guān)工

25、商管理課程打下良好的基礎(chǔ)。本課程強(qiáng)調(diào)實(shí)踐教學(xué)，采用案例討論、實(shí)踐調(diào)查、情境模擬等多種互動教學(xué)形式，使學(xué)生積極參與課堂討論，增強(qiáng)實(shí)踐能力，系統(tǒng)掌握現(xiàn)代產(chǎn)業(yè)組織理論的基本原理與方法。 Industrial Organization Theory is a discipline on relationship of market structure, firm conduct and performance. This course includes five aspects: basic principle, market structure theory, firm conduct the

26、ory, firm performance theory and relationship between government and market. Through the teaching of the basic theory of modern industrial organization, combined with substantial industrial organization cases, students can cultivate the ability of using of the industrial organization theoretical and

27、 methodological to specific and realistic problem and lay a good foundation for further study on other business administration discipline. This course emphasizes practice teaching, using case discussions, practice investigation, scenarios simulation and so on, to enable students to participate activ

28、ely in class discussion, develop practical ability and master the basic principles and methods of this discipline. 《電子商務(wù)概論》（雙語）課程中英文簡介 Electronic Commerce 課程代碼：020102A Course Code：020102A 課程名稱：電子商務(wù)概論 Course Name：Electronic Commerce 學(xué) 時(shí)：32 Periods：32 學(xué) 分：2 Credits：2 考核方式：考試 Assessme

29、nt：Examination 先修課程：計(jì)算機(jī)網(wǎng)絡(luò) Preparatory Courses：Computer Network 《電子商務(wù)概論》將從管理層面系統(tǒng)地介紹電子商務(wù)領(lǐng)域各個(gè)方面的知識，包括電子商務(wù)的概念，框架，電子商務(wù)的基礎(chǔ)設(shè)施（網(wǎng)絡(luò)技術(shù)基礎(chǔ)等），電子商務(wù)的應(yīng)用（B2B、B2C、C2C、網(wǎng)絡(luò)營銷等），電子商務(wù)的支持服務(wù)（電子商務(wù)安全、電子支付系統(tǒng)、物流等），電子商務(wù)的公共政策（電子商務(wù)法律、技術(shù)標(biāo)準(zhǔn)等），以及電子商務(wù)的未來發(fā)展趨勢等，通過對該門課程的學(xué)習(xí)，使學(xué)生對電子商務(wù)的基本概念、基本框架以及在組織應(yīng)用電子商務(wù)的大致過程和采用的主要技術(shù)有一概況的了解。本課程為學(xué)生學(xué)習(xí)電子商務(wù)

30、專業(yè)后續(xù)課程，以及將來可能在各類企業(yè)、事業(yè)單位和政府機(jī)構(gòu)從事電子商務(wù)的相關(guān)工作奠定理論基礎(chǔ)和實(shí)踐經(jīng)驗(yàn)。 From the managerial perspective, Electronic Commerce introduces all essential knowledge which electronic commerce depends on, which include the definition and framework of electronic commerce, the infrastructure of electronic commerce (such as Net

31、work infrastructure etc. ) ,the application of electronic commerce (such as B2B，B2C，C2C，Network Marketing, and etc. ),supporting service of electronic commerce（such as electronic commerce security, electronic payment, logistics, and etc.）, the public policy of electronic commerce (such as law on ele

32、ctronic commerce, technological standards, and etc.), and the future development of electronic commerce. On the completion of this course, students will be able to: 1) understand the definition and framework of electronic commerce; 2) grasp systematically the theories and methods of electronic comme

33、rce; 3) apply electronic commerce in practical work; and 4) cultivate good professional skills of electronic commerce in order to be better prepared for their future career of electronic commerce after they graduate. This course also prepares students for their further study and their career of indu

34、stry and business management after graduation. 《電子商務(wù)技術(shù)基礎(chǔ)》課程中英文簡介 Fundamental of E-Commerce Technology 課程代碼：020113A Course Code：020113A 課程名稱：電子商務(wù)技術(shù)基礎(chǔ) Course Name：Fundamental of E-Commerce Technology 學(xué) 時(shí)：48 Periods：48 學(xué) 分：3 Credits：3 考核方式：考試 Assessment：Examination 先修課程：計(jì)算機(jī)基礎(chǔ) Preparat

35、ory Courses：Fundamental of Computer 作為電子商務(wù)的技術(shù)先導(dǎo)課程，《電子商務(wù)技術(shù)基礎(chǔ)》在分析電子商務(wù)應(yīng)用與電子商務(wù)技術(shù)辯證發(fā)展的規(guī)律基礎(chǔ)之上，剖析了電子商務(wù)系統(tǒng)框架與電子商務(wù)系統(tǒng)體系結(jié)構(gòu)的演變規(guī)律以及基本特征，由此建立了學(xué)習(xí)電子商務(wù)技術(shù)的基本框架和主要思路。該課程以應(yīng)用系統(tǒng)三層體系結(jié)構(gòu)的實(shí)現(xiàn)為主線，講述電子商務(wù)系統(tǒng)表達(dá)層、邏輯層、數(shù)據(jù)層的技術(shù)基礎(chǔ)；以電子商務(wù)系統(tǒng)框架為基礎(chǔ)，講述完成電子商務(wù)信息傳遞和電子商務(wù)環(huán)境建設(shè)所必需的技術(shù)要素，以及Web信息資源管理等相關(guān)技術(shù)及發(fā)展。本課程為電子商務(wù)專業(yè)基礎(chǔ)課程，為學(xué)生學(xué)習(xí)其他專業(yè)課程打下理論基礎(chǔ)和實(shí)踐基礎(chǔ)。

36、As basic course of E-commerce technology, Fundamental of E-Commerce Technology builds basic framework and primary thinking of learning E-commerce technology by analyzing E-commerce applications and E-commerce technology development rules as well as evolvement rules of E-commerce system framework and

37、 system structure. This course narrates E-commerce technology basis of display layer, logic layer and data layer based on three layers structure of application system; and describes necessary technology elements of realizing information transfer and E-commerce environment building as well as Web inf

38、ormation resource management based on E-commerce system framework. As basic course of E-commerce specialty, this course provides theory and practice basis for students’ further learning E-commerce. 《電子商務(wù)網(wǎng)站規(guī)劃》課程中英文簡介 Electronic Commerce Website Planning 課程代碼：020123A/020122B Course Code：020123A/

39、020122B 課程名稱：電子商務(wù)網(wǎng)站規(guī)劃 Course Name：Electronic Commerce Website Planning 學(xué) 時(shí)：48/32 Periods：48/32 學(xué) 分：3/2 Credits：3/2 考核方式：考試/考查 Assessment：Examination/inspection 先修課程：電子商務(wù)概論 Preparatory Courses：Electronic Commerce 《電子商務(wù)網(wǎng)站規(guī)劃與設(shè)計(jì)》將從企業(yè)電子商務(wù)戰(zhàn)略實(shí)施層面系統(tǒng)地介紹電子商務(wù)網(wǎng)站的規(guī)劃與設(shè)計(jì)、制作、測試與發(fā)布、推廣、管理和評估等電子商務(wù)網(wǎng)站建設(shè)全生命

40、周期的各個(gè)環(huán)節(jié)，重點(diǎn)是電子商務(wù)網(wǎng)站的規(guī)劃與設(shè)計(jì)，以及網(wǎng)站制作常用軟件如Dreamweaver, Photoshop, Flash等的使用。通過對該門課程的學(xué)習(xí)，使學(xué)生既從管理的角度掌握如何進(jìn)行電子商務(wù)網(wǎng)站的規(guī)劃與設(shè)計(jì)，又同時(shí)獲得一定的實(shí)際操作技能（網(wǎng)站常用制作軟件的熟悉），為學(xué)生日后迅速融入各類企業(yè)、事業(yè)單位和政府機(jī)構(gòu)電子商務(wù)的相關(guān)工作奠定理論基礎(chǔ)和實(shí)際技能。 From the enterprises’ strategic implementation of electronic commerce, Electronic Commerce Website Planning and Des

41、igning systematically introduces all the stages of the whole electronic commerce website construction, including planning and designing, development, testing and release, promotion, management and assessment of electronic commerce website. This course emphasizes on the planning and designing of elec

42、tronic commerce website, and the application of common website development software (such as Dreamweaver, Photoshop, Flash, and etc.) . On the completion of this course, students will be able to: 1) understand the definition and framework of electronic commerce website; 2) grasp the theories and met

43、hods of electronic commerce website planning and designing; and 3) cultivate good professional skills of electronic commerce website development in order to be better prepared for their future career of electronic commerce after they graduate. This course also prepares students for their further stu

44、dy and their career of industry and business management after graduation. 《飯店管理》課程中英文簡介 Hotel Management 課程代碼：020142A Course Code：020142A 課程名稱：飯店管理 Course Name：Hotel Management 學(xué) 時(shí)：32 Periods：32 學(xué) 分：2 Credits：2 考核方式：考試 Assessment：Examination 先修課程：旅游學(xué)、管理學(xué) Preparatory Courses：Tourism

45、 Study, Management 從旅游業(yè)和飯店業(yè)的角度出發(fā)，介紹飯店的基本概念、飯店管理集團(tuán)產(chǎn)生背景和發(fā)展趨勢、現(xiàn)代飯店管理的基本原理及其客房、餐飲、服務(wù)等業(yè)務(wù)流程。通過本課程的學(xué)習(xí)，使學(xué)生全面了解飯店管理學(xué)科發(fā)展的基本規(guī)律，系統(tǒng)地掌握現(xiàn)代飯店管理的理論和方法，認(rèn)識它們在實(shí)際工作中應(yīng)用的成果，培養(yǎng)學(xué)生具有較高的從事飯店管理的職業(yè)素養(yǎng)和專業(yè)實(shí)務(wù)技能，使學(xué)生畢業(yè)后能迅速適應(yīng)飯店業(yè)和旅游業(yè)的實(shí)際工作。本課程也為學(xué)生繼續(xù)學(xué)習(xí)和從事其它現(xiàn)代服務(wù)業(yè)管理工作奠定良好的基礎(chǔ)。 Taking tourism industry and hospitality industry as the bu

46、siness background, the course, Hotel Management, gives a brief introduction to hotel organizational structure, the background under which hotel management group corporations came into being, and the trend of its business development. The discipline also studies the basic principles of modern hotel m

47、anagement, housekeeping management, food and beverage management and other service procedures. Meanwhile, when completing the course, students will become capable of understanding the essential regularities of the science of hotel management, grasping systematically the theory and methodology of mod

48、ern hotel management, perceiving the achievements of applying the theories to business practices and acquiring necessary skills of hotel management. The purpose is to get the students better prepared for their future professional career. It well prepares students for their further study and helps th

49、em become more adaptable to the managerial work in modern service industry. 《公司治理》課程中英文簡介 Corporate Governance 課程代碼：020162A/020162B Course Code：020162A/020162B 課程名稱：公司治理 Course Name：Corporate Governance 學(xué) 時(shí)：32 Periods：32 學(xué) 分：2 Credits：2 考核方式：考試/考查 Assessment：Examination/inspection 先

50、修課程：管理學(xué)、經(jīng)濟(jì)學(xué) Preparatory Courses：Management and Economics 《公司治理》課程是一門通過對公司治理的綜合性研究，探討公司治理實(shí)踐中具有共性的基本原理、運(yùn)作規(guī)范和方法的學(xué)科。本課程主要講授公司治理基礎(chǔ)理論、內(nèi)部治理、外部治理、治理模式比較四個(gè)方面的內(nèi)容。通過講授現(xiàn)代企業(yè)制度、公司治理理論、公司內(nèi)部治理機(jī)制、企業(yè)外部治理機(jī)制等內(nèi)容，結(jié)合大量公司治理案例，培養(yǎng)學(xué)生在本學(xué)科所涉及的領(lǐng)域內(nèi)運(yùn)用所掌握的理論和方法分析更具體和現(xiàn)實(shí)的公司治理與邏輯思路和能力，并為進(jìn)一步學(xué)習(xí)有關(guān)工商管理課程打下良好的基礎(chǔ)。本課程強(qiáng)調(diào)案例教學(xué)，采用案例討論、角色扮演、情境

51、模擬、教學(xué)游戲等多種互動教學(xué)形式，使學(xué)生積極參與課堂討論，系統(tǒng)掌握公司治理的基本原理與方法。 Corporate Governance is a discipline on corporate governance basic principles , operation norms and methods through a comprehensive study. This course includes four aspects: theoretical foundation of corporate governance, internal governance, externa

52、l governance and governance models comparison. Through the teaching of the modern enterprise system, corporate governance theory, internal governance mechanisms, external governance mechanisms, combined with substantial corporate governance cases, students can cultivate the ability of using of the c

53、orporate governance theoretical and methodological to specific and realistic problem and lay a good foundation for further study on other business administration disciplines. This course emphasizes case teaching, using case discussions, role playing, scenarios simulation, teaching game and so on, to

54、 enable students to participate actively in class discussion and master the basic principles and methods of this discipline. 《供應(yīng)鏈管理》課程中英文簡介 Supply Chain Management 課程代碼：020172A/020172B Course Code：020172A/020172B 課程名稱：供應(yīng)鏈管理 Course Name：Supply Chain Management 學(xué) 時(shí)：32 Periods：32 學(xué) 分：2 C

55、redits：2 考核方式：考試/考查 Assessment：Examination/Inspection 先修課程：無 Preparatory Courses：None 《供應(yīng)鏈管理》主要介紹用來理解供應(yīng)鏈管理的框架結(jié)構(gòu)和供應(yīng)鏈管理中一些關(guān)鍵問題。包括：需求預(yù)測方法；庫存管理策略；供應(yīng)鏈網(wǎng)絡(luò)、運(yùn)輸系統(tǒng)及信息系統(tǒng)的設(shè)計(jì)與規(guī)劃；供應(yīng)鏈整合方法及決策支持工具等。本課程的目的在于使學(xué)生理解供應(yīng)鏈管理的實(shí)質(zhì)與內(nèi)涵，能夠應(yīng)用現(xiàn)有的方法和技術(shù)去管理供應(yīng)鏈，系統(tǒng)掌握供應(yīng)鏈管理中的設(shè)計(jì)、控制與運(yùn)作，對于企業(yè)的經(jīng)營環(huán)境有深刻的認(rèn)識。 The strategic framework to unde

56、rstand supply chain and some important key issues in supply chain management are explored. some key relevant areas in supply chain include: the demand forecasting methods especially time series methods, controlling methods of inventory, design ,control and operation of supply chain network, tran

57、sportation system and information ,the coordination methods of supply chain and some tools for decision-making etc.the aim of this course is to make students understand the essential rules of supply chain management, to apply the existing technologies and thoughts to manage supply chain, to conv

58、ey the intuition behind many key supply chain concepts and to provide simple that can be used to analyze and optimize various aspects of the supply chain .all of these must be on the basis of deep understanding of the whole operating environments. 《國際市場營銷》課程中英文簡介 International Marketing 課程

59、代碼：020182A/020182B Course Code：020182A/020182B 課程名稱：國際市場營銷 Course Name：International Marketing 學(xué) 時(shí)：32 Periods：32 學(xué) 分：2 Credits：2 考核方式：考試/考查 Assessment：Examination/inspection 先修課程：市場營銷，國際貿(mào)易 Preparatory Courses：Fundamental principle about marketing;basic knowledge about international trades

60、 國際市場營銷是企業(yè)在兩個(gè)或兩個(gè)以上的國家，經(jīng)銷自己的產(chǎn)品、技術(shù)、服務(wù)和信譽(yù)的跨國性商務(wù)活動。從客觀上看，企業(yè)的營銷活動是沒有限界的，哪個(gè)地方有市場，有利可圖，企業(yè)就到哪里去。但從實(shí)際上看并不這么簡單。當(dāng)你的企業(yè)跨出國門，首先就面臨著不同的文化傳統(tǒng)，面臨著與本國所不同的政治體制、法律體系、語言與價(jià)值觀、經(jīng)營習(xí)慣以及積淀下來的物質(zhì)環(huán)境等。因此，在國際市場上從事營銷的企業(yè)，就需要對自己早已慣例化運(yùn)行的營銷方案做出適當(dāng)?shù)恼{(diào)整。 “國際市場營銷”這門課程將為企業(yè)完成上述調(diào)整提供一系列的戰(zhàn)略與策略上的參考。包括：如何進(jìn)入國際市場；如何在國際市場上建立自己的分銷渠道；如何制定產(chǎn)品在國際市場上的定價(jià)

61、；如何在國際市場上進(jìn)行產(chǎn)品的宣傳及策劃公關(guān)活動；如何在國際市場上開展競爭活動等。 通過“國際市場營銷”課程的學(xué)習(xí)，使學(xué)生了解一些國別文化的差異；初步掌握一些國際市場營銷的技能，為學(xué)生畢業(yè)后從事國際市場營銷工作奠定一些理論基礎(chǔ)。 International marketing refers to trans-national business activities about sale of products, technology, services and credibility involving enterprises in two or more countries. Obje

62、ctively speaking, there is no boundary for marketing activities of enterprises. Where there are markets and profits, enterprises will go, either at home or aboard. As a matter of fact, it is not so simple, though. When your enterprise goes aboard, you will be firstly faced by different cultural trad

63、ition, political system, legal system, language, value, operation habits, physical environment shaped over a long time, and so on, all of which are different from those in your country. Hence enterprises engaged in marketing in international markets are expected to make appropriate adjustment about

64、the marketing schemes that you already get familiar with. The course “International Marketing” will provide a series strategic and tactic references for enterprises to finish adjustment above, including how to enter into international markets, how to establish your own distribution channels in int

65、ernational markets; how to set prices for products in international markets; how to carry out product publicity and plan public relation activities in international markets; how to launch competitions in international markets; etc. After learning the course “international marketing”, students are

66、expected to get to know some cultural differences between different countries, and preliminarily grasp some skills for international marketing to lay some theoretical foundation for them to engage themselves in international marketing work after graduation. 《會展策劃與管理》課程中英文簡介 Convention & Exhibition Plot and Management 課程代碼：020203A Course Code：020203A 課程名稱：會展策劃與管理 Course Name：Convention Plot and Management 學(xué) 時(shí)：48 Periods：48 學(xué) 分：3 Credits：3 考核方式：考試 Assessment：Examination 先修課程：管理學(xué)、市