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1、Body Text-20 pt.Normal,Second Level-18 pt.Normal,Third Level-16 pt.Normal,Fourth Level-16 pt.Normal,Fifth Level-14pt.Normal,Title-24pt.Normal,零售業(yè)基,本,本概念,國(guó)際零售,業(yè),業(yè)發(fā)展趨,勢(shì),勢(shì),中國(guó)零售,市,市場(chǎng)狀況,零售業(yè)態(tài),及,及各自特,點(diǎn),點(diǎn),國(guó)際零售,業(yè),業(yè)發(fā)展趨,勢(shì),勢(shì),國(guó)際零售,業(yè),業(yè)發(fā)展趨,勢(shì),勢(shì),美國(guó)超市,占,占零售總,店,店數(shù)的比,例,例變動(dòng),21%,21%,24%,25%,0,50,000,100,000,150,000,1988,

2、1989,1998,1999,0%,10%,20%,30%,AllStore,Supermakret%,趨勢(shì)：超,市,市比重增,加,加,國(guó)際零售,業(yè),業(yè)發(fā)展趨,勢(shì),勢(shì),美國(guó)連鎖,超,超市與獨(dú),立,立超市的,數(shù),數(shù)量變動(dòng),10,000,20,000,1988,1989,1998,1999,Chain Supermarkets,IndependentSupermarkets,趨勢(shì)：壟,斷,斷性增加,國(guó)際零售,業(yè),業(yè)發(fā)展趨,勢(shì),勢(shì),美國(guó)零售,業(yè),業(yè)態(tài)店鋪,數(shù),數(shù)量及銷,售,售額占比,16%,9%,29%,45%,1%,62%,16%,12%,6%,5%,0%,20%,40%,60%,80%,Chai

3、n,Supermarkets,Independent,Supermarkets,Other Store,Convenience,Stores,Wholesale Club,Stores,Store Num%,Sales%,趨勢(shì)：連,鎖,鎖超市占,有,有絕對(duì)市,場(chǎng),場(chǎng)份額,國(guó)際零售,業(yè),業(yè)發(fā)展趨,勢(shì),勢(shì),美國(guó)超市,平,平均單店,營(yíng),營(yíng)業(yè)面積-平,方,方英尺,31,000,35,100,38,600,39,260,40,483,30,000,35,000,40,000,45,000,1990,1994,1996,1997,1998,趨勢(shì)：超,市,市規(guī)模逐,漸,漸增大,國(guó)際零售,業(yè),業(yè)發(fā)展趨,勢(shì),勢(shì)

4、,美國(guó)超市,平,平均每周,銷,銷售額,174,800,193,035,212,382,284,700,333,411,0,200,000,400,000,1990,1994,1996,1997,1998,趨勢(shì)：?jiǎn)蔚?效,效益逐年增,長(zhǎng),長(zhǎng),國(guó)際零售業(yè),發(fā),發(fā)展趨勢(shì),亞太國(guó)家傳,統(tǒng),統(tǒng)雜貨店店,鋪,鋪數(shù)量的變,動(dòng),動(dòng),13,8,-1,-2,-3,-5,-5,-9,Philippines,China,Korea,Taiwan,Singapore,Indonesia,HongKong,Japan,98,vs 97%Change,趨勢(shì)：傳統(tǒng),雜,雜貨店逐漸,萎,萎縮，失去,市,市場(chǎng),國(guó)際零售業(yè),發(fā),發(fā)

5、展趨勢(shì),亞太國(guó)家超,市,市店鋪數(shù)量,的,的變動(dòng),21,18,13,6,5,3,1,-2,-4,-5,-7,Thailand,China,Philippines,Korea,Malaysia,Japan,Singapore,Australia,Indonesia,HongKong,Taiwan,98,vs 97%Change,趨勢(shì)：超市,數(shù),數(shù)量的大幅,增,增長(zhǎng),國(guó)際零售業(yè),發(fā),發(fā)展趨勢(shì),亞太國(guó)家超,市,市總體市場(chǎng),份,份額,70,69,62,53,49,38,37,28,15,HK,Singapore,Korea,Malaysia,Phil.,Taiwan,Thailand,China,Ind

6、onesia,98,SaleShare,趨勢(shì),：,：超,市,市已,成,成為,主,主導(dǎo),市,市場(chǎng),業(yè),業(yè)態(tài),之,之一,國(guó)際,零,零售,業(yè),業(yè)發(fā),展,展趨,勢(shì),勢(shì),亞太,國(guó),國(guó)家,連,連鎖,零,零售,商,商的,壟,壟斷,性,性,1,3,6,7,18,20,32,32,52,59,74,79,0,10,20,30,40,50,60,70,80,90,China,Indonesia,Korea,Japan,Philippine,Malaysia,Thailand,Taiwan,Singapore,NewZealand,HongKong,Australia,九八,年,年前,五,五位,零,零售,商,商的,

7、市,市場(chǎng),份,份額,國(guó)際,零,零售,業(yè),業(yè)發(fā),展,展趨,勢(shì),勢(shì),歐洲,國(guó),國(guó)家,連,連鎖,零,零售,商,商的,壟,壟斷,性,性,11%,17%,20%,38%,41%,43%,45%,47%,47%,58%,63%,65%,80%,86%,95%,Italy,Greece,Spain,France,Portugal,Ireland,UnitedKingdom,Germany,Norway,Belgium,Denmark,Austria,Sweden,Netherland,Switzerland,前三,位,位零,售,售商,的,的市,場(chǎng),場(chǎng)份,額,額,國(guó)際,零,零售,業(yè),業(yè)發(fā),展,展趨,勢(shì),勢(shì),網(wǎng)

8、上,零,零售,的,的迅,速,速走,紅,紅,$80,$170,$390,$970,$2,000,$3,200,$55,$145,$320,$640,$1,100,$1,800,1998,1999,2000,2001,2002,2003,US$Bil,HighEstimation,LowEstimation,電子,商,商務(wù),銷,銷售,額,額的,預(yù),預(yù)測(cè),中國(guó),零,零售,業(yè),業(yè)發(fā),展,展?fàn)?況,況,中國(guó),零,零售,業(yè),業(yè)發(fā),展,展?fàn)?況,況,社會(huì),消,消費(fèi),品,品零,售,售總,額,額的,增,增長(zhǎng),8,300,10,994,16,265,24,774,29,153,29,814,0,10,000,20

9、,000,30,000,1990,1992,1994,1996,1998,1999,趨勢(shì),：,：增,長(zhǎng),長(zhǎng)速,度,度放,慢,慢,中國(guó),零,零售,業(yè),業(yè)發(fā),展,展?fàn)?況,況,社會(huì),消,消費(fèi),品,品零,售,售總,額,額的,所,所有,制,制分,布,布,27%,21%,19%,18%,17%,16%,0%,1%,1%,1%,30%,35%,37%,37%,23%,30%,21%,18%,1%,32%,0%,20%,40%,1995,1996,1997,1998,1999,StateOwned,Collective,JV,Private,趨,勢(shì),勢(shì),：,：,國(guó),國(guó),有,有,企,企,業(yè),業(yè),下,下,跌,跌

10、,嚴(yán),嚴(yán),重,重,、,、,個(gè),個(gè),體,體,企,企,業(yè),業(yè),增,增,長(zhǎng),長(zhǎng),迅,迅,猛,猛,中,國(guó),國(guó),零,零,售,售,發(fā),發(fā),展,展,狀,狀,況,況,京,滬,滬,穗,穗,零,零,售,售,業(yè),業(yè),態(tài),態(tài),人,人,均,均,年,年,銷,銷,售,售,額,額,變,變,動(dòng),動(dòng),21,730,27,012,18,501,21,498,4,230,8,807,6,976,23,324,16,485,27,933,28,677,9,313,0,10,000,20,000,30,000,1996,1997,1998,1999,Supermarket,Dept,Grocery,趨,勢(shì),勢(shì),：,：,超,超,市,市,人

11、,人,均,均,效,效,率,率,超,超,過(guò),過(guò),百,百,貨,貨,公,公,司,司,2611,2838,2534,4157,1996,1997,1998,1999,中國(guó)零,售,售發(fā)展,狀,狀況,京滬穗,零,零售店,鋪,鋪數(shù)量,變,變動(dòng),158,300,54,368,1996,1997,1998,1999,趨勢(shì)：,超,超市、,便,便利店,發(fā),發(fā)展迅,猛,猛,Supermarket,CVS,中國(guó)零,售,售業(yè)發(fā),展,展?fàn)顩r,京滬穗,零,零售業(yè),態(tài),態(tài)店鋪,數(shù),數(shù)量及,銷,銷售額,占,占比,5%,0%,1%,94%,38%,3%,24%,35%,0%,20%,40%,60%,80%,Supermarket,

12、CVS,Dept,Grocery,StoreNum%,Sales%,趨勢(shì)：,超,超市銷,售,售效率,較,較高,中國(guó)零,售,售發(fā)展,狀,狀況,中國(guó)連,鎖,鎖零售100,強(qiáng),強(qiáng)經(jīng)營(yíng),狀,狀況,371,568,195,1997,1998,1999,3978,4140,2116,1997,1998,1999,TotalAnnualSales000,000,000,TotalStoreNum,趨勢(shì)：,壟,壟斷性,提,提高,平均增,幅,幅95%,中國(guó)零,售,售發(fā)展,狀,狀況,中國(guó)連,鎖,鎖零售100,強(qiáng),強(qiáng)經(jīng)營(yíng),狀,狀況,933,1372,922,1997,1998,1999,AVGPer Store A

13、nnualSales00,000,趨勢(shì)：,單,單店效,率,率逐步,提,提高,中國(guó)零,售,售發(fā)展,狀,狀況,99年,中,中國(guó)連,鎖,鎖零售,前,前十強(qiáng),聯(lián)華超,市,市有限,公,公司,上海華,聯(lián),聯(lián)超市,公,公司,山東三,聯(lián),聯(lián)社,上海市,農(nóng),農(nóng)工商,超,超市總,公,公司,武漢中,商,商集團(tuán),股,股份有,限,限公司,上海錦,江,江麥德,龍,龍購(gòu)物,中,中心有,限,限公司,江蘇蘇,果,果超市,有,有限公,司,司,上海捷,強(qiáng),強(qiáng)煙草,糖,糖酒（,集,集團(tuán)）,連,連鎖有,限,限公司,北京超,市,市發(fā)連,鎖,鎖股份,有,有限公,司,司,上海華,聯(lián),聯(lián)集團(tuán),家,家用電,器,器有限,公,公司,休息10,分,分

14、鐘,零售業(yè),態(tài),態(tài)及各,自,自特點(diǎn),零售店,鋪,鋪業(yè)態(tài),的,的變遷,零售店,拓,拓展模,式,式,零售業(yè),態(tài),態(tài)及各,自,自特點(diǎn),雜貨店,百貨公,司,司,購(gòu)物,中,中心,MALL,超市,便利,店,店,量販,店,店,貨倉(cāng),商,商場(chǎng),連鎖,經(jīng),經(jīng)營(yíng),特許,經(jīng),經(jīng)營(yíng),專賣,店,店,零售,業(yè),業(yè)態(tài),及,及各,自,自特,點(diǎn),點(diǎn),百貨,公,公司,目標(biāo),客,客戶,本地,中,中高,收,收入,家,家庭,及,及個(gè),體,體消,費(fèi),費(fèi)者,，,，流,動(dòng),動(dòng)人,口,口,經(jīng)營(yíng),規(guī),規(guī)模,500平,方,方米,以,以上,典型,百,百貨,公,公司,的,的面,積,積在5000,至,至8000平,方,方米,之,之間,經(jīng)營(yíng),品,品類,單

15、品,種,種類,在,在8000種,以,以上,典型,百,百貨,公,公司,的,的單,品,品數(shù),在,在20000,種,種左,右,右,主流,產(chǎn),產(chǎn)品,為,為服,裝,裝、,家,家電,、,、高,檔,檔化,妝,妝品,、,、精,品,品等,經(jīng)營(yíng),策,策略,產(chǎn)品,：,：中,高,高檔,品,品牌,產(chǎn),產(chǎn)品,服務(wù),：,：品,牌,牌生,產(chǎn),產(chǎn)商,及,及百,貨,貨公,司,司提,供,供優(yōu),秀,秀的,個(gè),個(gè)體,消,消費(fèi),者,者服,務(wù),務(wù),價(jià)格,：,：品,牌,牌產(chǎn),品,品統(tǒng),一,一零,售,售價(jià),陳列,：,：品,牌,牌為,單,單位,的,的個(gè),性,性化,陳,陳列,促銷,：,：,加強(qiáng),消,消費(fèi),者,者忠,誠(chéng),誠(chéng)度,季節(jié),性,性清,貨,貨

16、,零售,業(yè),業(yè)態(tài),及,及各,自,自特,點(diǎn),點(diǎn),百貨,公,公司,競(jìng)爭(zhēng),優(yōu),優(yōu)勢(shì),地處,城,城市,或,或城,區(qū),區(qū)商,業(yè),業(yè)中,心,心，,擁,擁有,地,地利,優(yōu),優(yōu)勢(shì),高質(zhì),量,量的,個(gè),個(gè)體,消,消費(fèi),者,者售,前,前、,售,售后,服,服務(wù),個(gè)性,化,化陳,列,列，,購(gòu),購(gòu)物,環(huán),環(huán)境,舒,舒適,銷售,中,中高,檔,檔品,牌,牌，,產(chǎn),產(chǎn)品,質(zhì),質(zhì)量,保,保證,競(jìng)爭(zhēng),劣,劣勢(shì),運(yùn)營(yíng),成,成本,高,高,商品,周,周轉(zhuǎn),率,率低,產(chǎn)品,售,售價(jià),高,高,消費(fèi),者,者采,購(gòu),購(gòu)成,本,本高,目標(biāo),消,消費(fèi),群,群窄,競(jìng)爭(zhēng),對(duì),對(duì)手,購(gòu)物,中,中心,量販,店,店,零售,業(yè),業(yè)態(tài),及,及各,自,自特,點(diǎn),點(diǎn),超級(jí),市,市場(chǎng),目標(biāo),客,客戶,本地,中,中低,至,至中,高,高收,入,入家,庭,庭,經(jīng)營(yíng),規(guī),規(guī)模,400平,方,方米,以,以上,典型,超,超級(jí),市,市場(chǎng),的,的面,積,積在800至1500,平,平方,米,米之,間,間,經(jīng)營(yíng),品,品類,單品,種,種類,在,在2000種,以,以上,典型,超,超級(jí),市,市場(chǎng),的,的單,品,品數(shù),在,在4000種,左,左右,主流,產(chǎn),產(chǎn)品,為,為生,鮮,鮮食,品,