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1、Click to edit Master title style,Glendinning Management Consultants 2009,K|TMBP|GMC Retail Trends 2008(JW-dh),#,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Glendinning Management Consultants 2009,K|TMBP|GMC Retail Trends 2008(JW

2、-dh),#,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Glendinning Management Consultants 2009,K|TMBP|GMC Retail Trends 2008(JW-dh),#,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit M

3、aster title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,11/7/2009,#,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*Footnote,Source:Source,Unit of measure,Click to edit Master title styl

4、e,#,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*Footnote,Source:Source,Unit of measure,GlendinningManagementConsultants2009,K|TMBP|GMCRetailTrends2008(JW-dh),1,中,國,國,市,市,場,場,2009,ShiftHappens,你,知,知,道,道,嗎,嗎,中,國,國,是,是,有,有,著,著,很,很,大,大,的,的,區(qū),區(qū),域,域,差,差,異,異,的,的,巨,巨,

5、大,大,的,的,市,市,場,場,+/-30,度,從,南,南,到,到,北,北,4000,公里,-/+20,厘米,中,國,國,市,市,場,場,一,一,覽,覽,中,國,國,市,市,場,場,一,一,覽,覽,2008,年,，,，,中,中,國,國,零,零,售,售,市,市,場,場,17%,的,增,增,長,長,，,，到,2010,年預計,有,有,21%,增長,ChinaTotalSociety RetailSalesTurnover,2004-2005,年零售,額,額銷售,趨,趨勢,13.3%,12.9%,13.7%,16.8%,21.6%,15.0%,Source:ChinaNBS,不同業(yè),態(tài),態(tài)的渠,道,

6、道銷售,增,增長趨,勢,勢,渠道,銷售金額（十億元為單位）,年度復合增長率,變化,%,2005,2008,2013E,05-13E CAGR,05-13E,Cash&Carry,11.55,15.35,19.83,7,8.3,品類專家,127.75,287.99,474.68,17.83,346.9,便利店,31.62,53.9,78.88,12.11,47.3,百貨商店,29.59,58.99,93.09,15.4,63.5,折扣店,4.88,6.73,9.86,9.18,5,藥店,7.69,14.1,22.53,14.39,14.8,大賣場,124.16,197.54,365.54,14.

7、45,241.4,非店鋪零售,9.71,16.81,36.64,18.05,26.9,連鎖超市,112.12,159,197.96,7.36,85.8,Source:MVIConsulting,中國不,同,同業(yè)態(tài),銷,銷售面,積,積,(,以千英,尺,尺為單,位,位,),業(yè)態(tài),2005,2007,2008,2009E,2010E,2011E,2012E,2013E,05-07 CAGR,07-13E CAGR,Cash&Carry,4,967.53,5,609.09,5,691.79,5,739.97,6,086.69,6,338.96,6,611.69,6,661.24,6.30%,2.90%

8、,便利店,9,349.93,12,708.54,13,826.79,14,703.43,15,643.93,16,535.40,17,406.68,18,296.92,16.60%,6.30%,便利折扣店,1,709.36,1,785.14,1,872.71,1,926.30,1,985.27,2,050.63,2,130.36,2,212.19,2.20%,3.60%,百貨商店,14,895.03,22,508.46,24,245.14,25,436.34,27,487.53,29,657.26,31,150.82,33,436.44,22.90%,6.80%,非處方藥店,312.35,43

9、2.78,502.93,561.18,625.77,684.76,743.76,805.47,17.70%,10.90%,大賣場,48,764.47,65,214.74,74,758.26,81,799.68,88,649.92,95,275.54,102,203.85,108,562.59,15.60%,8.90%,珠寶店,5.12,12.79,20.46,20.46,20.46,23.02,23.02,23.02,58.10%,10.30%,折扣店,1,014.25,1,242.75,1,450.26,1,540.86,1,631.46,1,700.41,1,769.36,1,838.31

10、,10.70%,6.70%,辦公樓大型商店,-,704,924,1,144.00,1,408.00,1,672.00,1,892.00,2,112.00,-,20.10%,其他零售,2,569.83,2,901.91,2,938.09,2,962.21,3,093.97,3,225.73,3,369.55,3,621.01,6.30%,3.80%,購物中心,30,388.09,38,778.64,44,891.53,51,610.96,60,583.91,71,172.53,81,841.10,92,804.94,13.00%,15.70%,連鎖超市,85,649.69,98,780.23,1

11、03,987.61,107,905.01,112,274.30,116,665.72,121,267.86,119,792.04,7.40%,3.30%,Source:MVIConsulting,區(qū)域,按行政級別,按渠道類型,城市,縣,農村,批發(fā),&,零售,餐飲,其他,全國,100%,67.7%,11.1%,21.1%,84.1%,13.8%,2.0%,東區(qū),37%,68.4%,9.7%,21.9%,86.1%,12.4%,1.5%,西區(qū),13%,58.2%,17.5%,24.3%,80.8%,16.0%,3.2%,中區(qū),27%,65.2%,10.7%,24.0%,83.6%,14.5%,1.

12、9%,北區(qū),14%,70.2%,12.2%,17.6%,85.0%,13.4%,1.7%,東北,9%,80.6%,7.4%,12.0%,84.7%,14.0%,1.3%,最高,最低,中國大,陸,陸,2008,年達到,10,849BnRMB,社會零,售,售總額,區(qū),區(qū)域貢,獻,獻占比,如,如下,Source:ChinaNBS,分區(qū)域,銷,銷售趨,勢,勢,區(qū)域,#of stores,門店數(shù),Operation Size,000 sq m2,經(jīng)營面積（平方）,Employees,000,人員,Retail Sales bn,銷售量,Sales per store Mn,單店銷售,per sq m2,

13、000,平方銷售,per head,000,人員產出,East,東,65,056,38,909,866,607,9.34,16,701,West,西,19,530,12,802,209,106,5.43,8,508,Central,中,41,770,32,761,507,354,8.47,11,698,North,北,14,733,13,674,231,188,12.77,14,815,Northeast,東北,4,277,2,295,50,51,12.02,22,1,032,#of employees,annual turnover,Wholesale,20,20 mn,Retail,60,

14、5 mn,Hotel,higher than 1 Star,Restaurant,40,2 mn,Source:ChinaNBS,前,100,位零售,商,商區(qū)域,性,性分析,前,100,位零售商數(shù)量,門店數(shù)量,門店,%,營業(yè)額,(000),銷售,%,前,100,100,42,311,100.0%,587,694,190,100.0%,東區(qū),50,23,442,55.4%,375,300,240,63.9%,西區(qū),5,2,516,5.9%,10,945,060,1.9%,中區(qū),21,12,022,28.5%,129,863,150,22.1%,北區(qū),20,4,113,9.7%,67,871,45

15、0,11.5%,東北,4,218,0.5%,3,714,290,0.6%,Source:Linkshop,CCFA,Glendinning ManagementConsultants2007,13,在在,Keyretailers in mainland China,Itisa dynamic,challenging andexcitingplace,China:Top 10,零售商,Top10Retailers by Contribution,Top2retailersbycontribution areChinese category specialists,ThoughWalmartisc

16、losethird,withfarlessstores,Less thanexpectedcontribution by other topglobalretailers,Aftertop10,muchlessconcentrated,Source:MVIResearch,15,全球零,售,售商通,過,過擴張,增,增加市,場,場份額,Source:MVIMarch2006,2008,年快消,品,品公司,和,和零售,雜,雜貨市,場,場的業(yè)績,對,對比,Source:ACNielsen,GMCResearch,2008,門店覆蓋,000,%,2008,營業(yè)額,000000,%,單店平均銷售,金額,RMB,中國零售雜貨店,3,640,100.0%,5,000,000,100.0%,1,373,626,前,100,位,食品雜貨商,42,1.2%,588,000,11.76%,14,000,000,P&G,2,112,58.0%,36,000,0.72%,17,045,KSF Noodles,1,930,53.0%,30,000,0.60%,15,544,Coca Cola,1,800,49.5